Wasylkiw L, Emms A A, Meuse R, Poirier K F
Mount Allison University, Sackville, New Brunswick, Canada.
Body Image. 2009 Mar;6(2):137-40. doi: 10.1016/j.bodyim.2009.01.005. Epub 2009 Feb 23.
The current study is a content analysis of women appearing in advertisements in two types of magazines: fitness/health versus fashion/beauty chosen because of their large and predominantly female readerships. Women appearing in advertisements of the June 2007 issue of five fitness/health magazines were compared to women appearing in advertisements of the June 2007 issue of five beauty/fashion magazines. Female models appearing in advertisements of both types of magazines were primarily young, thin Caucasians; however, images of models were more likely to emphasize appearance over performance when they appeared in fashion magazines. This difference in emphasis has implications for future research.
健身/健康类杂志与时尚/美容类杂志，选择这两类杂志是因为它们拥有大量且以女性为主的读者群。将出现在2007年6月五本健身/健康杂志广告中的女性与出现在2007年6月五本美容/时尚杂志广告中的女性进行了比较。出现在这两类杂志广告中的女性模特主要是年轻、苗条的白种人；然而，当模特出现在时尚杂志中时，其形象更有可能强调外表而非表现。这种侧重点的差异对未来的研究具有启示意义。
