Department of Social and Preventive Medicine, Université de Montréal, and the Centre de recherche du Centre Hospitalier de l'Université de Montréal, Montreal, Québec, Canada.
Am J Public Health. 2012 Aug;102(8):1600-6. doi: 10.2105/AJPH.2011.300479. Epub 2012 Jun 14.
We examined the population reach, acceptability, and perceived potential of an initiative that developed a promotional tool for a healthy body image, the Québec Charter for a Healthy and Diverse Body Image. The Charter, developed through consensus building by a multisectoral, government-led task force, outlined actions to be undertaken by organizations or citizens to reduce media pressures favoring thinness.
Six months after the Charter's launch, we surveyed 1003 Québec residents aged 18 years or older about their knowledge of the Charter, their willingness to adhere to it, and their perceptions of its potential.
After minimal prompting, more than 35% of respondents recognized the Charter. About 33.7% were very favorable toward personally adhering to the Charter and 32.7% perceived the Charter as having high potential to sensitize people to negative consequences of disordered eating. Women showed greater likelihood and people with lesser education showed lower likelihood of spontaneous recognition.
An initiative involving the creation of a body image Charter reaches a substantial portion of adults and is viewed as acceptable and potentially influential.
我们考察了一项倡议的受众范围、可接受性和潜在影响，该倡议开发了一种促进健康身体形象的宣传工具，即《魁北克健康和多样化身体形象宪章》。该宪章是通过一个多部门、政府主导的工作队通过共识制定的，概述了组织或公民为减少支持消瘦的媒体压力而采取的行动。
宪章发布六个月后，我们调查了 1003 名 18 岁或以上的魁北克居民，了解他们对宪章的了解程度、遵守宪章的意愿以及对宪章潜在影响的看法。
在轻微提示后，超过 35%的受访者认出了宪章。约 33.7%的人非常愿意遵守宪章，32.7%的人认为宪章有可能使人更加敏感地认识到饮食失调的负面后果。女性更有可能自发地认出宪章，而受教育程度较低的人则不太可能。
一项涉及制定身体形象宪章的倡议覆盖了相当一部分成年人，被视为可接受的，并具有潜在影响力。
