Collins D, Cellucci T
Psychology Department, Francis Marion College, Florence, SC 29501.
Psychol Rep. 1991 Aug;69(1):191-7. doi: 10.2466/pr0.1991.69.1.191.
The effects of an alcohol education presentation with a media component of public service announcements were evaluated. The presentation was conducted over three (consecutive) days with 10th and 11th grade students in a rural area of South Carolina. The professionally produced announcements focused on drinking and driving. 52 subjects were assigned by classroom to either of two treatment groups or a control condition. Both treatment groups received the educational presentation but differed in that Group 2 was also exposed to the videotaped announcements. Effects of exposure were evaluated in separate measures of knowledge, attitudes, and alcohol involvement, using a pre-posttest design, with a 1-mo. follow-up. Analysis showed an effect of over-all program on knowledge at follow-up, but none on attitudes or alcohol involvement. These findings and their implications are discussed in the context of previous evaluations of alcohol education programs and media efforts.
对一场带有公益广告媒体内容的酒精教育讲座的效果进行了评估。该讲座在南卡罗来纳州农村地区面向十年级和十一年级学生连续进行了三天。专业制作的广告聚焦于酒驾问题。52名受试者按班级被分配到两个治疗组或一个对照组中的任意一组。两个治疗组都接受了教育讲座，但不同之处在于第二组还观看了录像广告。采用前后测设计，并进行了为期1个月的随访，通过对知识、态度和酒精相关情况的单独测量来评估接触广告的效果。分析表明，总体项目在随访时对知识有影响，但对态度或酒精相关情况没有影响。在先前对酒精教育项目和媒体宣传活动的评估背景下，对这些发现及其影响进行了讨论。
