[German poultry farming between animal welfare and global market].

Despite the positive tendencies concerning sales output in the poultry production, the margins per single animal are extremely low. This circumstance leads inevitably to an increasing number of animals per farm. Also the German egg production is currently confronted with a great challenge due to changes of the legislation of animal welfare in animal farming (German Tierschutz-Nutztierhaltungs-Verordnung), the EU-zoonosis-regulation (2160/2003) and because of the avian influenza difficulties. In addition, the globalization has tightened the competitive conditions during production. Therefore, innovation potential and specialization are mandatory premises for the continuity within a free market economy. In all farming systems there has to be made a consideration between animal welfare, economy and ecology, whereas, based on animal welfare, the "ethical limit" has the utmost importance. It has to be accounted for the concept of fulfilment of demand and prevention of harm. The success of agricultural animal farming depends, last but not least, on a good and robust state of health of the live stock. The German consumer will have to accept that a high quality and high welfare poultry product will have their price, even in the global market. The sale orientation on non-European production methods is not acceptable under the aspect of animal welfare.