Roosen Jutta, Bruhn Maike, Mecking Rebecca-Ariane, Drescher Larissa S
Technische Universitaet Muenchen, Chair for Marketing and Consumer Research Alte Akademie, Freising, Germany.
Int J Vitam Nutr Res. 2008 Dec;78(6):269-74. doi: 10.1024/0300-9831.78.6.269.
New developments in nutrigenetic research and the European regulation 1924/2006 on health claims have spurred interest in developing and marketing functional food designed for personalized nutrition. Personalized nutrition uses genetic information regarding a person's health risk profile. Specifically adapted nutrition recommendations are claimed to help reducing disease risk. An internet survey was conducted in December 2007 using a sample of 452 randomly selected adults in Germany. The survey instrument assesses if consumers would be willing to participate in genetic risk profiling, if they are interested in personalized nutrition advice and if they desire functional food products adapted to their individual nutrigenetic profile. In addition, we estimate the acceptance of functional food products designed to reduce the risk of cardio-vascular diseases. Consumers have a positive attitude towards the testing of their genetic profile to be used in nutrient advice. About 45 % of the sample would agree to such a test and like to obtain a personalized advice on nutrition. Similarly, more than 40 % of the sample showed a positive willingness to buy the proposed functional food products. Given these results, the concept of personalized nutrition seems promising. However, several challenges remain regarding targeted nutrition advice and food marketing.
营养遗传学研究的新进展以及欧洲关于健康声明的第1924/2006号法规，激发了人们对开发和销售针对个性化营养的功能性食品的兴趣。个性化营养利用有关个人健康风险状况的遗传信息。据称，经过特别调整的营养建议有助于降低疾病风险。2007年12月，我们对德国452名随机挑选的成年人进行了一项网络调查。该调查工具评估消费者是否愿意参与遗传风险评估，是否对个性化营养建议感兴趣，以及是否希望获得适合其个人营养遗传特征的功能性食品。此外，我们还估计了旨在降低心血管疾病风险的功能性食品的接受程度。消费者对将其遗传特征用于营养建议的检测持积极态度。约45%的受访者会同意进行这样的检测，并希望获得个性化的营养建议。同样，超过40%的受访者表示有购买所提议的功能性食品的积极意愿。鉴于这些结果，个性化营养的概念似乎很有前景。然而，在针对性营养建议和食品营销方面仍存在一些挑战。
