School of Community Health Sciences, University of Nevada, Reno, Reno, NV 89523, USA.
Health Educ Res. 2010 Aug;25(4):656-67. doi: 10.1093/her/cyp049. Epub 2009 Sep 13.
This study conducted a newspaper content analysis as part of an evaluation of a community-based participatory research project focused on increasing physical activity through policy and environmental changes, which included activities related to media advocacy and media-based community education. Daily papers (May 2003 to December 2005) from both the intervention and comparison counties were reviewed for topics related to physical activity and an active living environment (e.g. safety, policy, urban design, transportation and recreational resources). A total of 2681 articles from 1764 newspapers were analyzed. The intervention county had a greater proportion of articles on the selected topics. Specifically, the intervention county had a greater proportion of articles in topics related to safety, policy and community initiatives, as well as in sidewalks and recreational facilities; both priority areas for the intervention. Prominence of the articles was assessed using a composite index score. Generally, prominence of the topics analyzed was low. Articles in the sidewalks and recreational facilities topic category in the intervention county had higher prominence scores on average than the comparison county. The study demonstrates that media content analysis can be a valuable component in evaluating community-based interventions.
本研究开展了报纸内容分析，作为对一个以社区为基础的参与式研究项目的评估的一部分，该项目专注于通过政策和环境变化来增加身体活动，其中包括与媒体宣传和基于媒体的社区教育相关的活动。对干预和对照县的日报（2003 年 5 月至 2005 年 12 月）进行了与身体活动和积极生活环境相关的主题（例如安全、政策、城市设计、交通和娱乐资源）的审查。共分析了来自 1764 份报纸的 2681 篇文章。干预县关于所选主题的文章比例更高。具体来说，干预县在与安全、政策和社区举措相关的主题，以及在人行道和娱乐设施方面的文章比例更高，这两个方面都是干预的重点领域。文章的突出程度使用综合指数得分进行评估。一般来说，分析的主题的突出程度较低。干预县人行道和娱乐设施主题类别的文章平均得分高于对照县。这项研究表明，媒体内容分析可以成为评估基于社区的干预措施的有价值的组成部分。
