Martínez-Donate Ana P, Zellner Jennifer A, Fernández-Cerdeño Araceli, Sañudo Fernando, Hovell Melbourne F, Sipan Carol L, Engelberg Moshe, Ji Ming
Department of Population Health Sciences, School of Medicine and Public Health, University of Wisconsin-Madison, Madison, WI 53726-2397, USA.
AIDS Educ Prev. 2009 Oct;21(5 Suppl):124-36. doi: 10.1521/aeap.2009.21.5_supp.124.
This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were classified as HI Latino MSMW. On average, 85.9% of the heterosexual respondents and 86.8% of the HI MSMW subsample reported exposure to the campaign. Responses to the campaign included having made an appointment for a male health exam that included HIV testing and using condoms. Campaign exposure was significantly associated with HIV testing behavior and intentions and with knowledge of where to get tested. The campaign reached its underserved target audience and stimulated preventive behaviors. Social marketing represents a promising approach for HIV prevention among HI Latinos, in general, and HI Latino MSMW, in particular.
本研究调查了一项社会营销干预措施在与男性和女性发生性行为的异性恋身份认同的拉丁裔男性（HI拉丁裔男双性恋者）中降低HIV风险方面的覆盖范围和影响。在活动期间及之后，在选定的社区场所对1137名HI拉丁裔男性进行了重复横断面拦截式调查。其中，6%被归类为HI拉丁裔男双性恋者。平均而言，85.9%的异性恋受访者和86.8%的HI男双性恋者子样本报告接触过该活动。对该活动的反应包括预约进行包括HIV检测在内的男性健康检查以及使用避孕套。活动接触与HIV检测行为和意图以及知晓何处进行检测显著相关。该活动覆盖了其服务不足的目标受众并激发了预防行为。总体而言，社会营销是预防HI拉丁裔人群，特别是HI拉丁裔男双性恋者感染HIV的一种有前景的方法。
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