Department of Population Health Sciences, School of Medicine and Public Health, University of Wisconsin, Madison, WI 53726, USA.
Am J Public Health. 2010 Dec;100(12):2532-40. doi: 10.2105/AJPH.2009.179648.
We evaluated the effectiveness of Hombres Sanos [Healthy Men] a social marketing campaign to increase condom use and HIV testing among heterosexually identified Latino men, especially among heterosexually identified Latino men who have sex with men and women (MSMW).
Hombres Sanos was implemented in northern San Diego County, California, from June 2006 through December 2006. Every other month we conducted cross-sectional surveys with independent samples of heterosexually identified Latino men before (n = 626), during (n = 752), and after (n = 385) the campaign. Respondents were randomly selected from 12 targeted community venues to complete an anonymous, self-administered survey on sexual practices and testing for HIV and other sexually transmitted infections. About 5.6% of respondents (n = 98) were heterosexually identified Latino MSMW.
The intervention was associated with reduced rates of recent unprotected sex with both females and males among heterosexually identified Latino MSMW. The campaign was also associated with increases in perception of HIV risk, knowledge of testing locations, and condom carrying among heterosexual Latinos.
Social marketing represents a promising approach for abating HIV transmission among heterosexually identified Latinos, particularly for heterosexually identified Latino MSMW. Given the scarcity of evidence-based HIV prevention interventions for these populations, this prevention strategy warrants further investigation.
我们评估了“健康男士”（Hombres Sanos）这一社会营销活动在增加异性恋拉丁裔男性（尤其是异性恋拉丁裔男男性行为者和异性恋女性）使用避孕套和进行 HIV 检测方面的效果。
“健康男士”于 2006 年 6 月至 2006 年 12 月在加利福尼亚州圣地亚哥北部实施。在活动前（n = 626）、活动中（n = 752）和活动后（n = 385），我们每两个月对异性恋拉丁裔男性进行一次横断面调查，这些样本是独立的。受访者从 12 个目标社区场所中随机抽取，以完成关于性行为和 HIV 及其他性传播感染检测的匿名、自我管理调查。约 5.6%的受访者（n = 98）为异性恋拉丁裔男男性行为者和异性恋女性。
干预措施与异性恋拉丁裔男男性行为者与女性和男性发生最近无保护性行为的比率降低有关。该活动还与异性恋拉丁裔人群对 HIV 风险的认知、检测地点的了解以及避孕套携带率的增加有关。
社会营销是减少异性恋拉丁裔人群中 HIV 传播的一种有前途的方法，特别是对异性恋拉丁裔男男性行为者和异性恋女性。鉴于这些人群缺乏基于证据的 HIV 预防干预措施，这种预防策略值得进一步研究。
