Good physician relations key to success of women's centers.

Women's health centers are opening across the country, fueled by clinical, cultural, consumer and marketing factors. But before opening a women's center, it's important to consider all the elements that can make such a venture a success--or not. Experts say it's important to carry out a philosophy of women's health, including a strong patient education component, to complete physician recruiting before the center is to open, to hire a director, and to consider the gender issues related to staffing. In a related phenomenon, breast health centers are gaining attention as a new marketing focus in ambulatory care.