Powers T L, Anderson S P
J Hosp Mark. 1990;4(2):33-47. doi: 10.1300/J043v04n02_03.
To protect against declining admission rates and revenues, many hospitals are introducing innovative services to attract patients and physicians to their facilities. Women's health programs have been developed and offered in many markets consistent with this need. This paper examines the actions that hospitals have taken to date, and compares them to the attributes that have been cited in the literature that are seen to influence patient choice. The paper provides a framework which can be used to more effectively define and target programs of this type.
为防止入院率和收入下降，许多医院正在推出创新服务，以吸引患者和医生前往其医疗机构。许多市场都根据这一需求制定并提供了女性健康项目。本文考察了医院迄今为止采取的行动，并将其与文献中提到的、被认为会影响患者选择的属性进行比较。本文提供了一个框架，可用于更有效地定义此类项目并确定其目标受众。
