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狗狗也在说话:旧金山提高梅毒筛查率的社会营销活动

Dogs Are Talking: San Francisco's social marketing campaign to increase syphilis screening.

机构信息

CDC/CSTE Applied Epidemiology Fellowship, and STD Prevention and Control Services, San Francisco Department of Public Health, 1360 Mission St., San Francisco, CA 94103, USA.

出版信息

Sex Transm Dis. 2010 Mar;37(3):173-6. doi: 10.1097/OLQ.0b013e3181bf5a80.

DOI:10.1097/OLQ.0b013e3181bf5a80
PMID:19959974
Abstract

To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created. An evaluation of the campaign found no difference in syphilis testing among men who recalled the campaign and those that did not. A significant difference was seen among HIV-infected men.

摘要

为了在旧金山男男性行为者中推广定期梅毒检测,开展了一项名为“狗狗在说话”的社会营销活动。该活动的评估发现,记得该活动的男性和不记得该活动的男性之间的梅毒检测没有差异。但在感染艾滋病毒的男性中,却出现了显著差异。

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