Buczak A, Lukasik I M, Witek A
Institut für Pädagogik, Marie-Curie-Skłodowska Universität Lublin, Poland.
Gesundheitswesen. 2010 Nov;72(11):808-12. doi: 10.1055/s-0029-1242788. Epub 2010 Jan 8.
This article refers to the results of research conducted in 2008 with financial support (as a grant) of UMCS vice-chancellor. The topic was: Environmental and personal circumstances of taking painkillers available without prescription by secondary school students. 276 high school pupils in Lublin (equivalent of higher grammar-school level in Germany) were examined with a copyright questionnaire to check, among other things, how TV commercials affect taking painkillers. 40.6% of participants take analgesics very often, almost half of them (47.1%) reach for drugs which they know from commercials. 75% of students can indicate at least four examples of specific commercials advertising painkillers. In their depiction of these analgesics by metaphors a great number of analogies with TV advertisements can be found. Those who claim frequent intake of painkillers describe them as 'necessary, essential' (31.3%) or as 'convenient (giving comfort)' (19.6%). At the same time the majority of students (94.6%) is convinced that reaching for painkillers is socially accepted. Such attitude is probably reinforced by ubiquitous advertising of those drugs in Polish media.
本文提及2008年在UMCS副校长的资金支持（作为一项资助）下开展的研究结果。主题是：中学生非处方获取止痛药的环境及个人情况。对卢布林的276名高中生（相当于德国的高中水平）进行了问卷调查，以检查电视广告等因素对服用止痛药的影响。40.6%的参与者经常服用镇痛药，其中近一半（47.1%）会选用他们从广告中了解到的药物。75%的学生能至少说出四个止痛药的具体广告实例。在他们用隐喻描述这些镇痛药时，可以发现与电视广告有大量类比。那些声称经常服用止痛药的人将其描述为“必要的、必不可少的”（31.3%）或“方便的（带来舒适）”（19.6%）。与此同时，大多数学生（94.6%）坚信服用止痛药在社会上是被接受的。波兰媒体对这些药物无处不在的广告宣传可能强化了这种态度。
