Anschutz Doeschka J, Engels Rutger C M E, Becker Eni S, Van Strien Tatjana
Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands.
Body Image. 2009 Sep;6(4):270-6. doi: 10.1016/j.bodyim.2009.07.007. Epub 2009 Aug 20.
This study experimentally tested the effects of exposure to television commercials using less thin models on mood, body focused anxiety and food intake, as compared to the effects of commercials using thin models. In a naturalistic setting, 110 young women were exposed to a neutral movie, interrupted by two commercial breaks. The commercial breaks contained real commercials using either less thin (n=32) or thin models (n=39), or neutral commercials (n=39). During watching television, participants could freely eat snack food. Further, their mood and body focused anxiety was assessed. ANOVAs revealed no effects on body focused anxiety, but women reported a more negative mood and ate less after exposure to commercials using less thin models than after exposure to commercials using thin models. These results imply that using less thin models in commercials explicitly referring to the thin ideal does not make women feel better.
与使用瘦模特的广告效果相比，本研究通过实验测试了接触使用非瘦模特的电视广告对情绪、身体关注焦虑和食物摄入量的影响。在自然环境中，110名年轻女性观看一部中性电影，期间插播两次广告时段。广告时段包含使用非瘦模特（n = 32）或瘦模特（n = 39）的真实广告，或中性广告（n = 39）。在观看电视期间，参与者可以自由食用零食。此外，还评估了她们的情绪和身体关注焦虑。方差分析显示对身体关注焦虑没有影响，但与接触使用瘦模特的广告后相比，女性在接触使用非瘦模特的广告后报告情绪更消极，进食量更少。这些结果表明，在明确提及瘦理想的广告中使用非瘦模特并不会让女性感觉更好。
