Surface-enhanced Raman scattering (SERS) of the cationic and the neutral form of rhodamine 19 octadecylamide (R19OA) has been studied in the silver citrate colloid using NIR excitation at 1064 nm. Cationic molecules readily adsorb onto negatively charged silver nanoparticles through a positively charged xanthene part of the molecules resulting in surface enhancement of Raman scattering. Due to a lack of the positive charge in molecular structure, SERS spectrum of neutral molecules is not observed. Nevertheless, a broad band appearing at 1240 cm(-1) in the spectrum of the cationic form indicates conversion of the cationic into the neutral species occurring close to the silver surface. The observed band most likely arises from a vibration of the ring formed in the molecular structure after conversion, but before complete desorption of the neutral molecules from the metal surface. Upon addition of HCl and NaOH in the silver sol, equilibrium is shifted toward the cationic and the neutral form of R19OA, respectively, followed by corresponding changes in the Raman spectrum. In addition, FT-SERS spectra of two rhodamine dyes, rhodamine 19 (R19) and rhodamine 6G (R6G), that are structurally related to R19OA, have been studied under the same experimental conditions for comparison.