O'Neil Moira
FrameWorks Institute, Washington, D.C., USA.
New Dir Youth Dev. 2009 Winter;2009(124):39-49. doi: 10.1002/yd.323.
Identifying persistent media frames through a cognitive media analysis is an important step in the empirical measurement of public thinking about social issues. Based on a recent media analysis of racial disparities as they pertain to youth in major U.S. newspapers, this article explains three frames that were persistently evoked in media coverage of youth issues: the family bubble frame--the idea that parents are solely responsible for child outcomes; youth development as a competitive race--the idea that the overarching goal of educational and social development is to make youth more successful than their peers; and the understanding of disparities as achievement gaps. Together these frames promote individualistic understanding of social problems related to youth and limit imaginable solutions to policies that fix individuals rather than broken systems.
通过认知媒体分析来识别持久的媒体框架,是对公众关于社会问题的思考进行实证测量的重要一步。基于近期对美国主要报纸上与青少年相关的种族差异的媒体分析,本文解释了在媒体对青少年问题的报道中持续出现的三个框架:家庭泡沫框架——即认为父母对孩子的成长结果负有唯一责任;将青少年发展视为一场竞争激烈的赛跑——即认为教育和社会发展的首要目标是让青少年比同龄人更成功;以及将差异理解为成就差距。这些框架共同促成了对与青少年相关的社会问题的个人主义理解,并将可想象的解决方案限制在针对个体而非有缺陷的系统的政策上。