Department of Health Sciences and the EMGO Institute for Health and Care Research, VU University Amsterdam, the Netherlands, De Boelelaan 1085, 1081 HV Amsterdam, The Netherlands.
Appetite. 2010 Apr;54(2):414-7. doi: 10.1016/j.appet.2010.01.008. Epub 2010 Jan 25.
This questionnaire study assessed people's consumption intentions regarding two pack king size chocolate bars. Results showed that 92.9% of the respondents (n=143) intended to finish the chocolate bar within 1 day. The most important purchase considerations were hunger and not having considered the size. Furthermore, dietary restraint reduced the odds of a respondent intending to finish the two pack king size chocolate bar within 1 day. Based on the results, the availability and visibility of regular chocolate bars and healthier snacks should be increased, and consumers should be educated about the impact of portion sizes of high caloric snacks.
本问卷调查研究评估了人们对于两条装 king size 巧克力的消费意愿。结果表明,92.9%(n=143)的受访者打算在 1 天内吃完巧克力。最重要的购买考虑因素是饥饿感和没有考虑巧克力的大小。此外,饮食控制会降低受访者打算在 1 天内吃完两条 king size 巧克力的可能性。基于研究结果,应增加普通巧克力棒和更健康零食的供应和可见度,并教育消费者了解高热量零食份量大小的影响。