烟草反营销广告对大学生知识、态度和信念的影响。
The influence of tobacco countermarketing ads on college students' knowledge, attitudes, and beliefs.
机构信息
Department of Communication, Kennesaw State University, Kennesaw, Georgia 30144, USA.
出版信息
J Am Coll Health. 2010 Jan-Feb;58(4):373-81. doi: 10.1080/07448480903380276.
OBJECTIVE
To determine which antitobacco messages were perceived effective in changing college students' knowledge, attitudes, and beliefs about tobacco use.
PARTICIPANTS
College students (n = 1,020) were surveyed before and after viewing 4 30-second antitobacco advertisements in 1 of 3 theme categories-social norms, health consequences, or tobacco industry manipulation.
METHODS
An independent samples t test was used to test for differences in the mean responses to the knowledge, attitude, and belief questions at posttest by smoking status and gender.
RESULTS
Health consequences ads significantly increased overall knowledge and negative attitudes and beliefs.
CONCLUSION
Findings from this study may help health educators who work in college settings and other young adult settings to include media messages as part of a comprehensive tobacco control program.
目的
确定哪些反烟草信息被认为能有效地改变大学生对烟草使用的知识、态度和信念。
参与者
对 1020 名大学生进行了调查，这些学生在观看了 4 个 30 秒的反烟草广告后，被分为社会规范、健康后果或烟草行业操纵这 3 个主题类别之一。
方法
采用独立样本 t 检验，根据吸烟状况和性别，测试后测时对知识、态度和信念问题的平均反应是否存在差异。
结果
健康后果广告显著提高了整体知识水平，以及负面的态度和信念。
结论
本研究的结果可能有助于在大学环境和其他年轻成人环境中工作的健康教育者将媒体信息作为全面烟草控制计划的一部分。
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