Integrative primary care and the internet: opportunities and challenges.

The Internet: gateway to reliable clinical and research information or floodgate to unsubstantiated information of insufficient depth and variable quality? Can it help the physician locate high-quality information that will enhance patient care? Can it help patients become more knowledgeable, involved, and competent in participating in their health care management? Can it be used efficiently and effectively during a busy practice day to immediately educate providers and patients right at point of care? The answer to all these questions is yes. This article will empower readers with knowledge of authoritative Web sites that directly addresses clinical questions, are easy to search, and will help physicians guide their patients to sources of information that are valid and trustworthy.