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商业医学中的交流行为:整形外科医生与潜在客户之间的初步咨询。

Communicative conduct in commercial medicine: initial consultations between plastic surgeons and prospective clients.

机构信息

Department of Speech Communication, University of Arkansas at Little Rock, Little Rock, AR 72204-1099, USA.

出版信息

Qual Health Res. 2010 Jun;20(6):788-804. doi: 10.1177/1049732310362986. Epub 2010 Mar 5.

DOI:10.1177/1049732310362986
PMID:20207955
Abstract

In this study, I investigated naturally occurring medical interaction in commercial medicine. Drawing on 30+ hours of videotaped data and 9 months of fieldwork in a cosmetic surgery clinic, this analysis focuses on how plastic surgeons interact with patients who seek to alter their bodily appearance. The ethnographically informed discourse analysis reveals how plastic surgeons manage multiple and competing interactive demands. Specifically, I describe plastic surgeons' key strategies for meeting both health-related and institutional goals. In the conclusion, I reflect on the communication challenges that medical professionals and patients face when consumerism and medicine meet.

摘要

在这项研究中,我调查了商业医学中自然发生的医学互动。本分析基于在一家整容诊所进行的 30 多个小时的录像数据和 9 个月的实地工作,重点关注整形外科医生如何与寻求改变身体外貌的患者互动。人种志启发的话语分析揭示了整形外科医生如何管理多种相互竞争的互动需求。具体来说,我描述了整形外科医生为实现与健康相关的和机构目标而采取的关键策略。在结论中,我反思了当消费主义和医学相遇时,医疗专业人员和患者所面临的沟通挑战。

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Qual Health Res. 2010 Jun;20(6):788-804. doi: 10.1177/1049732310362986. Epub 2010 Mar 5.
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