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社会药剂师:通过发推文和发帖走向成功之路。

The social pharmacist: tweeting and posting the way to success.

作者信息

Kaldy Joanne

出版信息

Consult Pharm. 2010 Jan;25(1):26-30, 32-4. doi: 10.4140/TCP.n.2010.26.

DOI:10.4140/TCP.n.2010.26
PMID:20211814
Abstract

Social networking sites such as Twitter, Facebook, and LinkedIn attract millions of users each day. People of all ages, backgrounds, and interests sign onto these sites daily to share observations, seek answers, offer information and links, talk to friends and family, and network with colleagues. For senior care pharmacists, social networking sites present an opportunity to connect with consumers, hold virtual meetings, manage projects, offer value-added services for current customers, and market to potential clients. Many have joined these online communities and use them regularly. At the same time, some pharmacists are hesitant to use these sites because they don't understand them, are worried about privacy or other issues, or they just don't need them.

摘要

推特、脸书和领英等社交网站每天都吸引着数百万用户。各个年龄、背景和兴趣的人每天都会登录这些网站,分享观察结果、寻求答案、提供信息和链接、与朋友和家人交流,以及与同事建立联系。对于老年护理药剂师来说,社交网站提供了一个与消费者建立联系、举行虚拟会议、管理项目、为现有客户提供增值服务以及向潜在客户进行营销的机会。许多药剂师已经加入了这些在线社区并经常使用它们。与此同时,一些药剂师对使用这些网站犹豫不决,因为他们不了解这些网站,担心隐私或其他问题,或者他们只是不需要它们。

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