Kroger, Louisville, KY 40241, USA.
J Am Pharm Assoc (2003). 2010 May-Jun;50(3):424-7. doi: 10.1331/JAPhA.2010.08174.
To provide a brief history of Facebook and online social networking and discuss how it has contributed and can contribute in the future to a paradigm change in social communications.
When student pharmacists complete school and enter practice, they encounter enhanced expectations to act appropriately and professionally. Facebook expands the dilemma of separating private and public life--a challenge for individuals in all professions. From the standpoint of a professional association, Facebook provides a tremendous opportunity to reach out to members in an unprecedented way. Pharmacy organizations are beginning to use these new tools to increase communication and dissemination of information.
The popularity of Facebook has brought the issue of online social networking to the forefront of professional and organizational discussions. The issues of privacy, identity protection, and e-professionalism are likely to reappear as pharmacists and student pharmacists continue to communicate via online networks. The potential exists for organizations to harness this organizational and communication power for their own interests. Further study is needed regarding the interaction between online social networking applications and the profession of pharmacy.
简要介绍 Facebook 和在线社交网络的历史，并讨论它如何为未来的社交沟通范式转变做出贡献。
当药师学生完成学业并进入实践阶段时，他们面临着更高的要求，需要表现得得体和专业。Facebook 扩大了公私生活分离的困境——这是所有专业人士都面临的挑战。从专业协会的角度来看，Facebook 提供了一个以空前的方式接触成员的巨大机会。药房组织开始使用这些新工具来增加沟通和信息传播。
Facebook 的普及使在线社交网络问题成为专业和组织讨论的前沿。随着药师和药师学生继续通过在线网络进行交流，隐私、身份保护和电子专业精神等问题很可能再次出现。组织有可能利用这种组织和沟通力量为自己谋利。需要进一步研究在线社交网络应用程序与药学专业之间的相互作用。
