药物制剂的营销：是友还是敌？
The marketing of pharmaceutical agents: friend or foe?
作者信息
Jurd Stephen
机构信息
Clinical Associate Professor, Discipline of Psychological Medicine, University of Sydney, Sydney, NSW, Australia.
出版信息
Australas Psychiatry. 2010 Apr;18(2):97-100. doi: 10.3109/10398561003665460.
OBJECTIVE
The aim of this paper is to provide a viewpoint regarding the marketing of pharmaceutical agents to psychiatrists and examine the results of a brief survey of the nature of booths, and gifts they offered, during 2009 RANZCP Congress in Adelaide.
CONCLUSIONS
The pharmaceutical industry is highly organized and scientifically sophisticated. Efforts to influence our prescribing are likely to have a proven scientific base and to be responsive to evidence.
目的
本文旨在就向精神科医生推销药品一事提供一种观点，并审视一项关于2009年在阿德莱德举行的皇家澳大利亚和新西兰精神科医学院大会期间展位性质及所提供礼品的简短调查结果。
结论
制药行业组织严密且在科学方面十分复杂。影响我们开药行为的努力可能有经过验证的科学依据并能对证据作出反应。
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