CIISA-Faculdade de Medicina Veterinária, Departamento de Produção Animal e Segurança Alimentar, Universidade Técnica de Lisboa, Pólo Universitário do Alto da Ajuda, Lisboa, Portugal.
Meat Sci. 2010 Jan;84(1):54-65. doi: 10.1016/j.meatsci.2009.08.037. Epub 2009 Aug 23.
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and quality aspects than the other two store branded beefs. Preference for Carnalentejana beef stayed highly consistent even after the blind test, where consumers differentiated this beef from the other two beef brands on all sensory dimensions: taste, tenderness, and juiciness, and chose it as the preferred one. Consumers utilized more perceived intrinsic cues to infer expected eating quality of store branded beefs.
本研究调查了消费者对国产自有品牌、国产商店自有品牌和进口商店自有品牌牛肉的质量感知差异。偏最小二乘分析用于建立质量感知过程模型。结果表明，消费者认为国产 Carnalentejana 牛肉在所有质量线索和质量方面都优于其他两种商店自有品牌牛肉。即使在盲测之后，消费者对 Carnalentejana 牛肉的偏好仍然高度一致，他们可以根据所有感官维度（味道、嫩度和多汁性）区分这种牛肉和其他两种牛肉品牌，并选择它作为首选。消费者更多地利用感知内在线索来推断商店自有品牌牛肉的预期食用质量。
