School of Psychology, Trinity College Dublin, Dublin 2, Ireland.
J Health Psychol. 2010 May;15(4):553-9. doi: 10.1177/1359105309355335.
The objective of this study was to investigate the impact of messages differing in focus (health vs appearance) and frame (gain vs loss) on intentions for sunscreen use and sunbed use, and the potential moderating role of body consciousness. Questionnaire data from 390 young adults were analysed using factorial ANOVA. Results showed a significant interaction between message frame and body consciousness, such that gain-framed health or appearance messages had the strongest effect on sunscreen use intentions for those high in body consciousness, compared to those low in body consciousness. We conclude that message framing effects on precautionary sun behaviour intentions are moderated by body consciousness.
本研究旨在探讨在防晒和晒黑床使用意愿上，不同信息焦点（健康与外貌）和框架（获益与损失）对信息的影响，以及身体意识的潜在调节作用。对 390 名年轻成年人的问卷调查数据进行了析因方差分析。结果表明，信息框架和身体意识之间存在显著的交互作用，即对于身体意识高的个体，与低身体意识个体相比，获益框架的健康或外貌信息对防晒使用意愿的影响最大。我们的结论是，信息框架对预防日晒行为意图的影响受到身体意识的调节。
