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收益和损失框架信息对青少年防晒行为的影响:风险认知的调节作用。

Effects of gain- and loss-framed messages on the sun safety behavior of adolescents: the moderating role of risk perceptions.

机构信息

Department of Digital Media, Myongji University, 50-3 Namgajwadong, Seodaemungu,120-728 Seoul, Korea.

出版信息

J Health Psychol. 2012 Sep;17(6):929-40. doi: 10.1177/1359105311428536. Epub 2011 Dec 20.

Abstract

This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived effectiveness was high. In addition, perceived susceptibility to skin cancer moderated framing effects on the intention to use sunscreen and the intention to wear long pants such that a loss-framed message was more effective when perceived susceptibility was high.

摘要

本研究考察了信息框架效应如何受到两种风险的调节

(a)预防风险的感知有效性,以及(b)对风险的感知易感性。结果表明,感知有效性调节了防晒使用意图的框架效应,即当感知有效性较低时,损失框架的信息更有效,而当感知有效性较高时,收益框架的信息更有效。此外,对皮肤癌的感知易感性调节了防晒使用意图和穿长裤意图的框架效应,即当感知易感性较高时,损失框架的信息更有效。

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