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胖身体和瘦身体。肥胖的文化、生物医学和市场话语。

Fat bodies and thin bodies. Cultural, biomedical and market discourses on obesity.

机构信息

Rovira i Virgili University, Department of Social Anthropology, Tarragona, Spain.

出版信息

Appetite. 2010 Oct;55(2):219-25. doi: 10.1016/j.appet.2010.06.002. Epub 2010 Jun 9.

DOI:10.1016/j.appet.2010.06.002
PMID:20540979
Abstract

This article addresses the question of why dieting, health, and the care of the body have come to play such a central role in our daily lives, and explores the relationship of these practices to the emergence of obesity as a social and health problem. Messages urging people to regulate their food intake and get more exercise in order to avoid obesity conflict with warnings that anorexia and bulimia are among the possible consequences of overly strict diets and excessive physical activity. The relationship between diet, beauty and health has been appropriated and re-elaborated as a marketing strategy with wide-ranging cultural consequences. "Being on a diet" is no longer only a matter of biology, nutrition, medicine or science; it is also about culture, politics and society.

摘要

本文探讨了节食、健康和身体护理为何在我们的日常生活中扮演如此核心的角色,并探讨了这些做法与肥胖作为一个社会和健康问题的出现之间的关系。告诫人们控制饮食和增加锻炼以避免肥胖的信息,与警告人们厌食症和贪食症是过度严格的饮食和过度体育活动的可能后果之一的信息相冲突。饮食、美丽和健康之间的关系已被作为一种具有广泛文化影响的营销策略而被采纳和重新阐述。“节食”不再仅仅是生物学、营养学、医学或科学的问题,它还涉及文化、政治和社会。

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