Love M B, Thurman Q
Department of Health Education, San Francisco State University.
Health Educ Q. 1991 Summer;18(2):183-94. doi: 10.1177/109019819101800204.
Since the release of the Surgeon General's report, Healthy People, the general public has been barraged with health information and advice by the popular media. Accordingly, this article introduces a method for examining the public's beliefs about the importance of behavioral risk factors associated with health and longevity. The factorial survey approach--a technique appropriate for studying normative beliefs--seems uniquely suited to measuring the degree of public consensus regarding complex social phenomena. Data collected using this experimental vignette methodology suggest that there is much public agreement about the sources of good health. Information described in hypothetical vignettes about smoking, body weight and alcohol consumption are judged most important in promoting health and longevity even when controlling for other behavioral factors such as exercise activity, diet, amount of rest, stress, personality type, and coping strategies. The implications of these findings are briefly discussed.
自美国卫生局局长发布《健康人民》报告以来，大众媒体不断向公众灌输健康信息和建议。因此，本文介绍一种方法，用于考察公众对与健康和长寿相关的行为风险因素重要性的看法。因子调查法——一种适用于研究规范性信念的技术——似乎特别适合衡量公众对复杂社会现象的共识程度。使用这种实验性 vignette 方法收集的数据表明，公众对健康的来源有很多共识。即使在控制了其他行为因素，如运动、饮食、休息量、压力、性格类型和应对策略等之后，假设 vignette 中描述的关于吸烟、体重和饮酒的信息在促进健康和长寿方面仍被认为是最重要的。本文简要讨论了这些发现的意义。
