A case study for outreach: the Auckland experience of the New Zealand Brain Bee Challenge.

The 3rd hosting of the Auckland region New Zealand Brain Bee Challenge was held in 2009. Designed as a neuroscience quiz for high school students, the competition provides a valuable case study for science outreach. By engaging with teenagers, the field of neuroscience presents an exciting area of science but also stimulates those in the field to promote and share their research. Neuroscience is the ideal subject to highlight and promote science to young people and the community, as the brain defines unique features such as our personality, emotions, creativity, and intelligence. Understanding brain function and, importantly, determining dysfunction is a growing area of research interest, with relevance to health care systems and government policy, especially in light of the aging population. Feedback from students and teachers indicated that they had learned something about research and the brain, were more aware of options within science including considering neuroscience as a career option, and would recommend participation in the Brain Bee Challenge to other students. A number of participants indicated it was interesting/valuable to have interaction with neuroscientists. Although there are many synergistic benefits resulting from an undertaking such as the Brain Bee Challenge, the following profile highlights the value of the interaction and promotion of research to the community.