Centre for Health Advancement, New South Wales Department of Health, North Sydney, NSW 2059.
Health Promot J Austr. 2010 Aug;21(2):114-9. doi: 10.1071/he10114.
The consumption of soft and other sweetened drinks is an emerging nutrition issue in Australia. In 2005-6, 63% of NSW children aged between 2 and 15 years consumed sweetened drinks (soft drinks, cordials or sports drinks) weekly, 33% of which consumed at least 6 cups per week. In 2008 NSW Health implemented the 'Water Campaign' to increase the proportion of NSW children up to 15 years of age who consume water in place of sweetened drinks.
A pre-post survey study design was used to evaluate the Campaign. Two telephone surveys of stratified random samples of 500 respondents each from the primary target audience (parents and carers of children up to 15 years of age) were conducted across NSW.
Fifty-three per cent of respondents in the post-survey said that they recalled the mass media Campaign when it was described to them compared to 19% in the pre-survey. There was an increase in parents' knowledge of the high sugar content of sweetened drinks and a decline in the reported consumption of sweetened drinks by boys.
Though modest in size and duration, the campaign was successful in achieving a number of campaign objectives, particularly changes in parent's and carer's knowledge and awareness of water related nutrition and reduced reported consumption of sweetened drinks among boys.
在澳大利亚，软性饮料和其他含糖饮料的消费是一个新出现的营养问题。在 2005-2006 年，63%的新南威尔士州 2 至 15 岁的儿童每周饮用含糖饮料（软饮料、果汁或运动饮料），其中 33%的儿童每周至少饮用 6 杯。2008 年，新南威尔士州卫生署实施了“水运动”，以增加 15 岁以下儿童饮用白开水代替含糖饮料的比例。
采用前后测调查设计来评估该运动。在新南威尔士州对主要目标受众（15 岁以下儿童的父母和监护人）进行了两次电话调查，每个调查均采用分层随机抽样，样本量为 500 人。
与前测相比，在描述大众媒体运动时，后测中有 53%的受访者表示他们记得该运动，而前测中这一比例为 19%。家长对含糖饮料高糖含量的认识有所提高，男孩报告的含糖饮料消费量有所下降。
尽管规模和持续时间有限，但该运动成功地实现了多项运动目标，特别是家长和监护人对与水相关的营养的知识和认识有所改变，以及男孩报告的含糖饮料消费量有所减少。
