Jezewska-Zychowicz Marzena, Babicz-Zielińska Ewa, Laskowski Wacław
Katedra Organizacji i Ekonomiki Konsumpcji, Wydział Nauk o Zywieniu Człowieka i Konsumpcji, Szkoła Główna Gospodarstwa Wiejskiego, Warszawa.
Rocz Panstw Zakl Hig. 2010;61(2):155-8.
The aim of the research was to estimate to what extent the selected socio-cognitive variable, and subjective variables concerning the health status and the way of nutrition determine consumers' behaviours on the market of food enriched in vitamins and minerals. The survey was conducted in September 2008 within the group of 1005 consumers. The data were collected via Centre of Public Opinions Research (TNO OOP) within the representative group of Polish inhabitants aged over 15 years. The questionnaire was developed by the authors of this study. It includes closed-end questions concerning familiarity with food enriched in vitamins and minerals, frequency of eating it, and selected opinions on this food The level of consumers" innovativeness was also assessed. All variables, except of subjective variable concerning health status, significantly correlated with the familiarity and the frequency of eating enriched food and with the declared intention to eat it next 3 months. The strongest correlations were indicated between beliefs on health value, benefits and variables describing consumers' behaviours. There were observed stronger correlations between socio-cognitive and subjective variables concerning the way of nutrition in the case of the declared intention to eat compared to the familiarity and frequency of eating food enriched in vitamins and minerals.
该研究的目的是评估所选的社会认知变量以及与健康状况和营养方式相关的主观变量在多大程度上决定了消费者在富含维生素和矿物质食品市场上的行为。2008年9月，在1005名消费者群体中进行了调查。数据是通过民意研究中心（TNO OOP）在15岁以上波兰居民的代表性群体中收集的。问卷由本研究的作者编制。它包括关于对富含维生素和矿物质食品的熟悉程度、食用频率以及对该食品的一些选定看法的封闭式问题。还评估了消费者的创新水平。除了与健康状况相关的主观变量外，所有变量均与对强化食品的熟悉程度、食用频率以及宣称在未来3个月内食用的意愿显著相关。在对健康价值、益处的信念与描述消费者行为的变量之间显示出最强的相关性。与对富含维生素和矿物质食品的熟悉程度和食用频率相比，在宣称食用意愿的情况下，观察到社会认知和与营养方式相关的主观变量之间的相关性更强。
