Washington Greg
Patients Unlimited Marketing Consultants, Los Angeles, CA, USA.
Facial Plast Surg Clin North Am. 2010 Nov;18(4):543-8. doi: 10.1016/j.fsc.2010.06.013.
The 21st century opened with economic shifts the likes of which were not experienced for over half a century. The effects of these shifts require facial surgery specialists to conduct an objective audit of their business to not only survive but thrive in the new economic environment. This article discusses specific steps and provides checklists for practitioners in cosmetic surgery related to strategy, auditing, budgeting, marketing, and innovating to grow a successful practice.
21世纪初出现了半个多世纪以来未曾经历过的经济变革。这些变革的影响要求面部外科专家对其业务进行客观评估，以便在新的经济环境中不仅能够生存，而且能够蓬勃发展。本文讨论了具体步骤，并为整形外科从业者提供了与战略、审计、预算、营销和创新相关的清单，以实现业务的成功发展。
