Drumm Tracy L, Arkins John P, Dayan Steven H
IF marketing, Chicago, Illinois, USA.
Facial Plast Surg. 2010 Feb;26(1):26-33. doi: 10.1055/s-0029-1245061. Epub 2010 Jan 29.
Creating a successful aesthetic medicine practice in times of economic uncertainty is a daunting challenge. This article introduces the concept of Retailicine, combining inherent edicts of medicine with the best practices in business, so today's aesthetic physician can develop strategies for success in any economy. Through the efficient use of marketing strategies catered to aesthetic medicine, aesthetic practices can thrive. Emphasizing the patient's experience, effectively using the Internet, and an ego-devoid introspective analysis of the flaws of one's practice are essential for any successful aesthetic physician to grow and be prosperous despite any shortfalls in the economy.
在经济不稳定时期创建一个成功的美容医学业务是一项艰巨的挑战。本文介绍了“零售医学”的概念，将医学的固有法则与商业最佳实践相结合，以便当今的美容医生能够制定在任何经济环境中取得成功的策略。通过有效运用针对美容医学的营销策略，美容业务能够蓬勃发展。强调患者体验、有效利用互联网以及对自身业务缺陷进行无我自省分析，对于任何成功的美容医生在经济出现任何不足的情况下实现发展和繁荣都是至关重要的。
