Henrich Natalie, Holmes Bev
Centre for Health Evaluation and Outcome Sciences, St. Paul's Hospital, 620B-1081 Burrard Street, Vancouver, BC, Canada.
Health Promot Pract. 2011 Jul;12(4):610-9. doi: 10.1177/1524839910363536. Epub 2010 Nov 8.
To prepare for pandemics, countries are creating pandemic preparedness plans. These plans frequently include crisis communication strategies that recommend conducting pre-crisis audience research to increase the effectiveness and relevance of communication with the public. To begin understanding the communication needs of the public and health care workers, 11 focus groups were conducted in Vancouver, Canada, in 2006 and 2007 to identify what information people want to receive and how they want to receive it. In the event of a pandemic, participants want to know their risk of infection and how sick they could become if infected. To make decisions about using vaccines and drugs, they want information that enables them to assess the risks of using the products. The public prefers to receive this information from family doctors, the Internet, and schools. Health care workers prefer to receive information in e-mails and in-services.
为应对大流行，各国正在制定大流行防范计划。这些计划通常包括危机沟通策略，建议在危机前开展受众研究，以提高与公众沟通的有效性和相关性。为了开始了解公众和医护人员的沟通需求，2006年和2007年在加拿大温哥华开展了11个焦点小组讨论，以确定人们想要接收哪些信息以及他们希望如何接收这些信息。在发生大流行时，参与者想知道自己的感染风险以及如果感染可能会病得有多严重。为了就使用疫苗和药物做出决策，他们希望获得能够让他们评估使用这些产品风险的信息。公众更喜欢从家庭医生、互联网和学校获取这些信息。医护人员更喜欢通过电子邮件和在职培训接收信息。
