Bausch & Lomb Incorporated, 1400 North Goodman Street, Rochesterf, NY 14609, USA.
Cont Lens Anterior Eye. 2010 Dec;33 Suppl 1:S12-7. doi: 10.1016/j.clae.2010.06.013.
Consumer product companies often use in-home studies to gain consumer insights on product performance. Satisfaction surveys completed in the office have been shown to overestimate satisfaction ratings. The purpose of this study was to evaluate the consumer acceptance of a novel multi-purpose solution (Bausch & Lomb Biotrue multi-purpose solution) through the use of a unique Internet survey and a measurement of practitioner satisfaction through in-office evaluations.
Contact lens users were converted to an unbranded, investigational-labeled Biotrue multi-purpose solution. Independent practitioners from 15 investigational sites enrolled patients. Following 7 days of use, subjects completed an Internet survey to capture their perspectives regarding the product. After 2 weeks of use, the investigators exited the subjects.
Of the 300 subjects enrolled, 291 (97%) completed the Internet survey. Ninety percent rated Biotrue multi-purpose solution "excellent," "very good," or "good" for overall opinion. Significantly more subjects rated Biotrue multi-purpose solution better than their habitual product. Use of Biotrue multi-purpose solution did not affect the fitting characteristics (centration/movement) or surface wetting of the lens. Throughout the evaluation, there were no adverse events reported. Slit lamp examinations revealed that 99.2% of eyes had minimal findings (no findings or trace or mild findings). With 600 eyes enrolled in the study, practitioners agreed that 95.2% of the eyes appeared healthy throughout the study.
Use of Internet surveys can be an effective method to gain patient perspectives regarding new products dispensed by eye care practitioners. There was a high level of satisfaction with Biotrue multi-purpose solution.
消费品公司经常在家中进行研究,以了解消费者对产品性能的看法。在办公室完成的满意度调查被证明会高估满意度评级。本研究的目的是通过使用独特的互联网调查和对办公室评估的从业者满意度测量,评估新型多用途溶液(博士伦 Biotrue 多用途溶液)的消费者接受程度。
隐形眼镜佩戴者转换为无品牌、研究标签的 Biotrue 多用途溶液。来自 15 个研究地点的独立从业者招募患者。使用 7 天后,受试者完成了一项互联网调查,以了解他们对产品的看法。使用两周后,研究人员退出了受试者。
在招募的 300 名受试者中,有 291 名(97%)完成了互联网调查。90%的人对 Biotrue 多用途溶液的总体评价为“优秀”、“非常好”或“好”。明显更多的受试者认为 Biotrue 多用途溶液比他们惯用的产品更好。使用 Biotrue 多用途溶液不会影响镜片的适配特性(中心/移动)或表面湿润度。在整个评估过程中,没有报告不良事件。裂隙灯检查显示,99.2%的眼睛有最小的发现(无发现或痕迹或轻度发现)。在这项研究中,有 600 只眼睛入组,从业者认为 95.2%的眼睛在整个研究期间看起来健康。
使用互联网调查可以是一种有效的方法,以了解眼保健从业者配给的新产品的患者观点。对 Biotrue 多用途溶液的满意度很高。