Lando H A, Loken B, Howard-Pitney B, Pechacek T
Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis 55455.
Am J Public Health. 1990 May;80(5):601-3. doi: 10.2105/ajph.80.5.601.
The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contests offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.
本研究评估了一项与全州戒烟竞赛同步举行的局部社区竞赛的效果。对218名当地竞赛参与者和198名全州竞赛参与者进行了后续访谈。局部竞赛的总体戒烟影响（参与率×戒断率）为0.39%，全州竞赛为0.09%。与全州或全国性活动相结合举办的局部社区竞赛可能是一种接触大量吸烟者的经济有效的方法。
