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大学校园在大流行期间的沟通策略——信息传达是否有效?

University communication strategies during a pandemic-were the messages received?

机构信息

Faculty of Medicine, The University of New South Wales, Sydney, New South Wales, Australia.

出版信息

J Public Health Manag Pract. 2011 Jan-Feb;17(1):E29-32. doi: 10.1097/PHH.0b013e3181d3cb8e.

DOI:10.1097/PHH.0b013e3181d3cb8e
PMID:21135652
Abstract

OBJECTIVES

In April 2009, the World Health Organization announced the emergence of a novel influenza A H1N1 virus. Through the use of an on-line survey, we aimed to measure the awareness and receptiveness of staff and students toward university information broadcasts about the H1N1 situation.

DESIGN/SETTING: The survey was available online from June 29 to September 30, 2009. The sample included faculty, general staff, and students at a university in Sydney, Australia.

RESULTS

A total of 2 883 surveys were completed. The majority (88.4%, 2549/2883) reported seeing an information broadcast. Significantly more general staff reported receiving an e-mail than faculty or students. Of the students who reported receiving it, only 53.6% (1006/1876) found it useful. All 3 participant categories nominated e-mails as the most appropriate way the university could use for communicating health issues.

CONCLUSIONS

Communicating effectively to staff and students about the spread of flu on campus presents a challenge, as university officials seek to navigate a middle ground between inciting unnecessary fear and promoting complacency. Electronic communication may be the most efficient way of reaching as many staff and students as possible.

摘要

目的

2009 年 4 月,世界卫生组织宣布出现了一种新型甲型 H1N1 流感病毒。我们通过在线调查,旨在衡量员工和学生对大学关于 H1N1 情况的信息广播的认识和接受程度。

设计/设置:该调查于 2009 年 6 月 29 日至 9 月 30 日在网上进行。样本包括澳大利亚悉尼一所大学的教师、普通员工和学生。

结果

共完成了 2883 份调查。大多数人(88.4%,2549/2883)报告说看到了信息广播。与教师和学生相比,普通员工报告收到电子邮件的比例明显更高。在收到信息的学生中,只有 53.6%(1006/1876)认为其有用。所有 3 个参与类别的人都将电子邮件指定为大学传达健康问题的最合适方式。

结论

在大学校园传播流感的过程中,向员工和学生进行有效沟通是一项挑战,因为校方官员在煽动不必要的恐惧和促进自满之间寻求平衡。电子通讯可能是尽可能多地联系员工和学生的最有效方式。

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