Department of Communication, Purdue University, West Lafayette, IN 47907, USA.
Health Commun. 2010 Dec;25(8):700-8. doi: 10.1080/10410236.2010.521912.
There are currently more than 100,000 individuals waiting for an organ transplant. Organ donor registries represent the easiest and most concrete way for people to declare their intent to donate, but organ donor registries are vastly underutilized. This study reports a campaign intervention designed to increase the rate of joining the Michigan Organ Donor Registry. Grounding intervention development in the theoretical principles of media priming and communication design, the intervention took place in two waves in three counties in Michigan. Each intervention consisted of a media component, point-of-decision materials, and an interpersonal component. Increases in registration rates of 200 to 300% in each intervention county, compared to stable statewide trends in registry rates, provide evidence of highly successful intervention efforts. The rate of registry increase in intervention counties was approximately 1,900% higher than statewide on a per capita basis.
目前有超过 10 万人等待器官移植。器官捐赠登记处代表了人们宣布捐赠意愿的最简单、最具体的方式，但器官捐赠登记处的利用率极低。本研究报告了一项旨在提高密歇根州器官捐赠登记率的运动干预措施。该干预措施以媒体启动和传播设计的理论原则为基础，在密歇根州的三个县分两波进行。每次干预都包括一个媒体部分、决策点材料和一个人际部分。与全州范围内登记率的稳定趋势相比，每个干预县的登记率都增加了 200%到 300%，这为干预措施的高度成功提供了证据。按人均计算，干预县的登记增长率比全州高出约 1900%。
