Department of Leisure and Recreation Management, Asia University, No. 500, Lioufeng Rd., Wufeng, Taichung County 41354, Taiwan.
Percept Mot Skills. 2010 Oct;111(2):576-88. doi: 10.2466/05.07.PMS.111.5.576-588.
The goal was to investigate a potential causal pattern between the motives of sport spectators and team identification by using a cross-lagged panel design. Questionnaires were completed by 229 participants at the beginning and end of one NCAA (National Collegiate Athletic Association) college football season for 4 mo. in the USA. The questionnaire included three items for each motive (Social Interaction and Entertainment), three items measuring team identification, and demographic items. The relation of Entertainment at Time 1 to team identification at Time 2 was larger than the relation of team identification at Time 1 to Entertainment at Time 2. This suggests that the motivation of Entertainment may lead to the formation of team identification more than team identification leads to Entertainment. However, the motive of Social Interaction did not show the same pattern. As results of this study suggested some spectator sport motives might lead to identification with a team, the hypothesis that all motives would be the basis of team identification might not be correct.
研究目的是通过交叉滞后面板设计，探究体育观众动机与球队认同之间的潜在因果关系模式。问卷由 229 名美国大学生在 NCAA（全国大学体育协会）大学橄榄球赛赛季开始和结束时填写，为期 4 个月。问卷包括三个动机（社交互动和娱乐）项、三个测量球队认同的项和人口统计项。研究结果表明，娱乐动机在第一时间与第二时间的球队认同之间的关系大于球队认同在第一时间与娱乐之间的关系。这表明，娱乐动机可能会导致球队认同的形成，而不是球队认同导致娱乐动机。然而，社交互动的动机并没有表现出同样的模式。由于本研究的结果表明一些观众体育动机可能会导致对球队的认同，因此所有动机都可能是球队认同的基础这一假设可能并不正确。
