Laerum Even, Høye Sigurd, Nordland Ragnhild, Hegstad Vegard, Laerum Synnøve Tafjord, Engvold Hans Otto
Formidlingsenheten for muskel-og skjelettlidelser (FORMI), Klinikk for kirurgi og nevrofag, Oslo universitetssykehus, Ullevål, 0407 Oslo, Norway.
Tidsskr Nor Laegeforen. 2010 Dec 16;130(24):2465-8. doi: 10.4045/tidsskr.10.0326.
Mass media influence peoples' attitudes and conduct. We set out to investigate what Norwegian mass media write about back pain and whether this information is in accordance with national interdisciplinary guidelines for low back pain (published in 2002).
Quantitative content analysis of 495 news stories from Norwegian newspapers and magazines published in 2001-03 and 2005-06.
Most publications were about a single case. Risk factors for low back pain, examinations, treatment and prevention were frequent topics. No publication was in direct disagreement with the clinical guidelines. Dependent on the media type, 44 to 62 % of the publications supported the guidelines' main messages of regaining daily normal activities, including work and exercises, as soon as possible.
Norwegian mass media communicate evidence-based information about low back pain to a large extent. We regard these media as collaborators in the communication of important recommendations in guidelines about low back pain.
大众媒体影响人们的态度和行为。我们着手调查挪威大众媒体对背痛的报道内容，以及这些信息是否符合国家关于腰痛的跨学科指南（2002年发布）。
对2001 - 03年和2005 - 06年挪威报纸和杂志上发表的495篇新闻报道进行定量内容分析。
大多数出版物是关于单个案例。腰痛的危险因素、检查、治疗和预防是常见主题。没有出版物与临床指南直接相悖。根据媒体类型，44%至62%的出版物支持指南中尽快恢复日常正常活动（包括工作和锻炼）的主要信息。
挪威大众媒体在很大程度上传播了关于腰痛的循证信息。我们将这些媒体视为腰痛指南中重要建议传播的合作伙伴。
