Department of Planning, Public Policy & Management, University of Oregon, Eugene, OR 97403, USA.
J Health Econ. 2011 Jan;30(1):55-61. doi: 10.1016/j.jhealeco.2010.11.005. Epub 2010 Dec 4.
Awareness campaigns are often used to encourage medical screening that allows for early detection of health problems, but much remains unknown about the effectiveness of these programs. This paper evaluates whether National Breast Cancer Awareness Month (NBCAM) has led to increased diagnosis of breast cancer. The analysis examines the number of diagnoses made in November (1 month after NBCAM) during years before and after NBCAM was initiated. We find that from 1993 to 1995, the period when breast cancer advocacy was expanding rapidly into a nationwide movement, NBCAM led to an increase in the number of November diagnoses. During earlier periods (from the mid-1980s to the early-1990s), when breast cancer advocacy was still a nascent grassroots movement, and in later periods, when breast cancer advocacy had become a well-established nationwide cause, there is little evidence that October NBCAM events had an effect on November diagnoses.
宣传活动通常被用于鼓励医疗筛查，以实现对健康问题的早期发现，但这些项目的效果在很大程度上仍不清楚。本文评估了“全国乳腺癌宣传月”（NBCAM）是否导致了乳腺癌诊断的增加。该分析考察了 NBCAM 启动前后数年 11 月（NBCAM 结束后 1 个月）的诊断数量。我们发现，从 1993 年到 1995 年，乳腺癌宣传活动迅速扩展为全国性运动的时期，NBCAM 导致 11 月诊断数量的增加。在更早的时期（从 20 世纪 80 年代中期到 90 年代初期），乳腺癌宣传活动仍处于萌芽的基层运动阶段，而在后来的时期，乳腺癌宣传活动已成为一个成熟的全国性事业，几乎没有证据表明 10 月 NBCAM 活动对 11 月的诊断有影响。
