Kirli Bolukbas Meltem, Figen Metin, Kocak Uzel Esengul
Department of Radiation Oncology, Health Sciences University Bakirkoy Dr. Sadi Konuk Training and Research Hospital, Tevfik Saglam Street, Bakirkoy-Istanbul, 34140, Turkey.
BMC Cancer. 2024 Dec 20;24(1):1563. doi: 10.1186/s12885-024-13346-8.
The governments and private organizations strongly support cancer awareness campaigns. It remains unknown whether the campaigns during the awareness months have the same effect in every country. This study aims to compare the impact of awareness campaigns conducted in October for breast cancer and September for prostate cancer on internet search trends among the most populous European countries and Turkey. The research is framed within the context of comparing awareness campaign effects between countries for the first time.
Utilizing Google Trends data from 2018 to 2022, we collected search term data for breast and prostate cancer in Germany, France, the United Kingdom, Italy, Spain, and Turkey. Search volumes were standardized based on each country's population and internet user rates. Multivariate analysis of variance (MANOVA) was conducted to assess the influence of awareness campaigns on internet search volumes.
The MANOVA results indicated that the awareness campaigns had a significant impact on internet search volumes for breast and prostate cancer. The campaigns were found to be statistically significant in Italy, France, United Kingdom for breast cancer. And also, the internet search volumes of Italy, France, and Germany increased statistically significant for prostate cancer.
The internet search data of Turkey, Germany, France, the United Kingdom, Italy, and Spain were analyzed, revealing that both Italy and France responded positively to awareness campaigns for both breast and prostate cancer, resulting in increased awareness. These findings can serve as a guiding framework for developing effective strategies to enhance cancer awareness.
政府和私人组织大力支持癌症宣传活动。尚不清楚在宣传月开展的活动在每个国家是否具有相同效果。本研究旨在比较在10月开展的乳腺癌宣传活动和9月开展的前列腺癌宣传活动对欧洲人口最多的国家和土耳其互联网搜索趋势的影响。该研究首次在比较各国宣传活动效果的背景下展开。
利用2018年至2022年的谷歌趋势数据，我们收集了德国、法国、英国、意大利、西班牙和土耳其乳腺癌和前列腺癌的搜索词数据。搜索量根据每个国家的人口和互联网用户率进行了标准化。进行多变量方差分析（MANOVA）以评估宣传活动对互联网搜索量的影响。
多变量方差分析结果表明，宣传活动对乳腺癌和前列腺癌的互联网搜索量有显著影响。在意大利、法国、英国，宣传活动对乳腺癌具有统计学意义。此外，在意大利、法国和德国，前列腺癌的互联网搜索量有统计学意义的增加。
对土耳其、德国、法国、英国、意大利和西班牙的互联网搜索数据进行分析后发现，意大利和法国对乳腺癌和前列腺癌的宣传活动均有积极反应，提高了人们的认识。这些发现可为制定提高癌症认识的有效策略提供指导框架。
