大学生在夜总会和酒吧接触烟草营销。

College students' exposure to tobacco marketing in nightclubs and bars.

机构信息

School of Nursing, University of Louisville, Louisville, Kentucky 40292, USA.

出版信息

J Am Coll Health. 2010;59(3):159-64. doi: 10.1080/07448481.2010.483716.

DOI:10.1080/07448481.2010.483716

PMID:21186445

Abstract

OBJECTIVE

to examine whether a college student's exposure to tobacco marketing in nightclubs and bars was affected by the presence of a smoke-free law.

PARTICIPANTS

a random sample (N = 478) of students participated in the survey (no smoke-free law, n = 240; smoke-free law, n = 238). The analysis was limited to students who reported being in nightclubs and bars (n = 171).

METHODS

a nonexperimental, cross-sectional, 2-group design was used.

RESULTS

students in the smoke-free law city were more likely to be approached by tobacco marketers (34.7% versus 20.2%, p = .02), offered free gifts (41.7% versus 24.2%, p = .02), and take free gifts for themselves (34.7% versus 19.2%, p = .02). They were more likely to be exposed to direct marketing strategies (1.83 versus 1.12, p = .02). There was no difference on indirect tobacco marketing by site.

CONCLUSIONS

tobacco marketing is pervasive in nightclubs and bars. Smoke-free laws may protect against exposure to secondhand smoke but not the "pro" smoking messages students encounter.

摘要

目的

研究大学生在夜总会和酒吧接触烟草营销的情况是否受到禁烟法的影响。

参与者

随机抽取的学生样本（N=478）参与了调查（无禁烟法组，n=240；有禁烟法组，n=238）。分析仅限于报告去过夜总会和酒吧的学生（n=171）。

方法

采用非实验性、横断面、2 组设计。

结果

在有禁烟法的城市，学生更有可能被烟草营销人员搭讪（34.7%对 20.2%，p=0.02），获得免费礼品（41.7%对 24.2%，p=0.02），并为自己索取免费礼品（34.7%对 19.2%，p=0.02）。他们更有可能接触到直接的营销策略（1.83 对 1.12，p=0.02）。但在间接烟草营销方面，两个地点之间没有差异。