Hornik J, Zaig T, Shadmon D, Barbash G I
Faculty of Management, Leon Recanati Graduate School of Business Administration, Tel Aviv University, Ramat Aviv, Israel.
Public Health Rep. 1990 Sep-Oct;105(5):524-9.
The use of telephone interviews for epidemiologic and public health studies has increased in recent years. Since telephone surveys are susceptible to lower response rates than personal interviews, several attempts have been reported to increase respondents' compliance using various precontact procedures. This investigation evaluates the comparative effectiveness of three techniques to enhance compliance with a relatively long telephone interview on epidemiologic topics. The theoretical and practical applications in the domain of telephone surveys of two techniques, the foot-in-the-door and the low ball, commonly considered nonpressure techniques, are discussed. A newly suggested, combined compliance procedure is also introduced and tested. Results show that compliance was greater for the new method when compared with each of the other two methods. Moreover, each of the three methods outperformed a control condition. The theoretical models developed to devise and explain the new techniques received empirical support in a public health survey employing 335 adult residents of Tel Aviv, Israel, in May 1988.
近年来，电话访谈在流行病学和公共卫生研究中的应用有所增加。由于电话调查的应答率可能低于个人访谈，因此已有多项报道尝试采用各种预接触程序来提高受访者的依从性。本研究评估了三种技术在提高对相对较长的流行病学主题电话访谈的依从性方面的比较效果。讨论了两种通常被认为是非压力技术的登门技巧和低价技巧在电话调查领域的理论和实际应用。还引入并测试了一种新提出的综合依从程序。结果表明，与其他两种方法相比，新方法的依从性更高。此外，这三种方法中的每一种都优于对照条件。为设计和解释这些新技术而开发的理论模型在1988年5月对以色列特拉维夫335名成年居民进行的一项公共卫生调查中得到了实证支持。
