Can Fam Physician. 1991 Jan;37:100-4.
The author reviews some of the literature about interventions designed to influence physicians' prescribing patterns, particularly how the pharmacist and drug industry alter prescribing by primary care physicians. Many of the usual interventions are probably ineffective; a personal relationship with the physician is necessary to modify prescribing behavior consistently.
作者回顾了一些旨在影响医生处方模式的干预措施的文献，特别是药剂师和制药业如何改变初级保健医生的处方行为。许多常见的干预措施可能都没有效果；与医生建立个人关系是持续改变处方行为的必要条件。
