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医生、药剂师和直销代表的舞蹈:谁引领,谁跟随?

The Doctor's, the Druggist's, and the Detail Rep's Dance: Who leads, who follows?

出版信息

Can Fam Physician. 1991 Jan;37:100-4.

Abstract

The author reviews some of the literature about interventions designed to influence physicians' prescribing patterns, particularly how the pharmacist and drug industry alter prescribing by primary care physicians. Many of the usual interventions are probably ineffective; a personal relationship with the physician is necessary to modify prescribing behavior consistently.

摘要

作者回顾了一些旨在影响医生处方模式的干预措施的文献,特别是药剂师和制药业如何改变初级保健医生的处方行为。许多常见的干预措施可能都没有效果;与医生建立个人关系是持续改变处方行为的必要条件。

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本文引用的文献

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Evaluation of family physician prescribing: influence of the clinical pharmacist.
Drug Intell Clin Pharm. 1984 Oct;18(10):817-21. doi: 10.1177/106002808401801010.
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Predictors of physician prescribing change in an educational experiment to improve medication use.
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