Visual vs. verbal stimulus set in a letter-classification task.

In three experiments, subjects classified briefly presented letters as belonging to either the first or the second half of the alphabet. Prior to each target letter, the subjects were given either a verbally named letter (verbal set), a letter presented visually for 3 sec (visual set), or no prior alternative (control). The target was equally likely to be the same as the prior alternative (same trials) or from the opposite half of the alphabet (different trials). Classification accuracy was always greater for visual set than for the control condition. Verbal-set accuracy was no better than control accuracy when the verbal alternative immediately preceded the target but was equal to visual-set accuracy when the alternative preceded the target by 3 sec. In both set conditions, subjects tended to choose the same half of the alphabet as the prior alternative. It was concluded that type and timing of prior alternatives are important variables in accounting for enhanced classification accuracy.