Visual priming effects as a measure of short-term visual memory.

On each trial, subjects classified one of four letters as belonging to one of two categories. Visual priming occurs when the classification response is faster to a stimulus visually identical to a previous stimulus than to one identical only in name. Earlier experiments found no visual priming effects between stimuli separated by a stimulus of the same task but from the opposite classification category. Two of the five conditions in the present experiment varied the stimulus-response (S-R) contingencies in such a way that the penultimate but not the immediately preceding trial had the same contingencies. Only these two conditions gave evidence of the above type of visual priming. Visual priming was found, however, in almost all conditions when the intervening stimulus was from the same task and the same classification category. It is argued that a similarity of S-R contingency, and not simply stimulus similarity, is an important component of the visual priming effect.