Wright Erin, Fortune Thierry, Juzang Ivan, Bull Sheana
Colorado School of Public Health, University of Colorado Denver, Aurora, CO, USA.
AIDS Care. 2011 May;23(5):534-41. doi: 10.1080/09540121.2010.524190.
This article describes the formative research and campaign development for a pilot study to test the feasibility of using cell phone text messaging to promote HIV prevention for young African-American men. We conducted six focus groups with Black men aged 16-20 (N=43) in order to obtain feedback on the campaign content and how best to convey sexual health information via text message using cell phones. We present three main findings: (1) the participants' ideas for conducting this research and how to structure our campaign design; (2) how we broadened our theoretical perspective from an individual focus to an empowerment and social capital focus in order to best communicate a culturally relevant program; and (3) the young adult's specific suggestions for how best to operationalize theoretical constructs related to empowerment and social capital. We found that young Black men were receptive to the idea of receiving text messages for an HIV prevention campaign. As technology proliferates, this work offers specific ideas for how to capitalize on new technological modalities to deliver important communications on prevention.
本文介绍了一项试点研究的形成性研究和活动开展情况，该研究旨在测试使用手机短信促进年轻非裔美国男性预防艾滋病毒的可行性。我们对16至20岁的黑人男性（N = 43）进行了六个焦点小组访谈，以获取关于活动内容以及如何通过手机短信以最佳方式传达性健康信息的反馈。我们呈现了三个主要发现：（1）参与者对于开展这项研究以及如何构建我们的活动设计的想法；（2）我们如何将理论视角从个人层面拓宽到赋权和社会资本层面，以便最好地传达一个与文化相关的项目；（3）年轻人对于如何最佳地实施与赋权和社会资本相关的理论构想的具体建议。我们发现年轻黑人男性乐于接受通过短信接收艾滋病毒预防活动信息的想法。随着技术的普及，这项工作为如何利用新的技术方式来传递重要的预防信息提供了具体思路。
