Michigan State University, USA.
Demography. 1967 Jun;4(2):601-14. doi: 10.2307/2060302.
In this study the diffusion and adoption framework is used to investigate a family planning innovation. The study indicates the utility of this framework from an analytical point of view both for the researcher to the process by which family planning comes to be adopted, and for the administrator to understand the working of the communications elements of his program.The data indicate that different communications media and informal communications networks are used at different stages of the adoption process. At the awareness stage, messages emanating from the family planning administration make their biggest impact. At the later stages of interest and evaluation, local sources of information become important, and interaction with the clinic staff takes place at high rates.Both husbands and wives are involved in the communications processes, but they have different communication patterns. Both are also involved in the final adoption decision-making processes.
在这项研究中，扩散和采用框架被用于调查一项计划生育创新。该研究从分析的角度表明了该框架的实用性，既适用于研究人员了解计划生育采用的过程，也适用于管理员了解其计划的沟通要素的工作原理。数据表明，在采用过程的不同阶段，使用不同的沟通媒体和非正式沟通网络。在意识阶段，计划生育管理部门发出的信息产生了最大的影响。在兴趣和评估的后期阶段，当地的信息来源变得重要，并且与诊所工作人员的互动率很高。丈夫和妻子都参与沟通过程，但他们有不同的沟通模式。两者都参与最终的决策过程。
