Bertrand J T, Zelaya J D, Cisneros R J, Morris L
Int J Health Educ. 1982;24(3):183-94.
During the 1970s, El Salvador had one of the most active communication programmes for family planning (FP) of any Latin American country. The current study, carried out nationwide among women of reproductive age in El Salvador, indicates that over 90% of women have been reached FP messages via mass or interpersonal channels. Levels of exposure were found to be relatively lower among women who live in rural areas, who work at home or not at all, who have little education, who are not married or live in union, and who are under 19 or over 40. The study was completed at a time of political stability in the country, and these data were to be used as a guideline for designing future communication programmes with respect to content, target population, and channels. With regard to communication research, this study yielded findings which usefully supplement those already recorded through a number of investigations of the subject.
20世纪70年代，萨尔瓦多是拉丁美洲国家中计划生育宣传项目最为活跃的国家之一。目前这项在萨尔瓦多全国范围内针对育龄妇女开展的研究表明，超过90%的妇女通过大众或人际渠道接收到了计划生育信息。研究发现，居住在农村地区、在家工作或根本不工作、受教育程度低、未婚或同居、年龄在19岁以下或40岁以上的妇女，接触到这些信息的比例相对较低。该研究是在该国政治稳定时期完成的，这些数据将作为设计未来宣传项目在内容、目标人群和渠道方面的指导方针。在传播研究方面，这项研究得出的结果对通过该主题的多项调查已经记录的结果起到了有益的补充作用。
