Pinney Associates, Pittsburgh, USA.
Addict Behav. 2011 Jul;36(7):713-6. doi: 10.1016/j.addbeh.2011.02.002. Epub 2011 Feb 13.
Previous studies have reported that smokers who are misinformed about the safety of Nicotine Replacement Therapy (NRT) are less likely to report using it. In this study, we examined whether providing information that counters these concerns might impact on intentions to use NRT.
900 smokers recruited from a market research database.
Participants completed an online survey that asked about their views about NRT. Smokers with safety and efficacy concerns were queried to determine whether accurate information might increase their interest in using NRT.
Misperceptions of NRT safety were common: 93% of smokers did not know that smoking while wearing the nicotine patch does not cause heart attacks; 76% that nicotine gum/lozenge are not as addictive as cigarettes; and 69% that NRT products are not as dangerous as cigarettes. Over half of the smokers with misperceptions reported that they would be more likely to use NRT to help them quit smoking if they were exposed to information correcting their concerns (53%, 58% and 66%, respectively, for each of the misperceptions).
These data suggest that while a sizeable proportion of smokers are still misinformed about the safety of NRT, misinformed smokers would increase consideration of NRT if these misperceptions are addressed by corrective information.
先前的研究报告称,对尼古丁替代疗法(NRT)安全性存在误解的吸烟者不太可能报告使用它。在这项研究中,我们研究了提供反驳这些担忧的信息是否会影响使用 NRT 的意愿。
从市场研究数据库中招募了 900 名吸烟者。
参与者完成了一项在线调查,询问他们对 NRT 的看法。对存在安全性和疗效担忧的吸烟者进行了查询,以确定准确的信息是否会增加他们使用 NRT 的兴趣。
对 NRT 安全性的误解很常见:93%的吸烟者不知道吸烟时贴尼古丁贴片不会引起心脏病发作;76%的人不知道尼古丁咀嚼胶/含片不像香烟那样容易上瘾;69%的人认为 NRT 产品不像香烟那样危险。超过一半的存在误解的吸烟者表示,如果他们接触到纠正这些担忧的信息,他们更有可能使用 NRT 帮助他们戒烟(分别有 53%、58%和 66%的人对每种误解表示赞同)。
这些数据表明,尽管相当一部分吸烟者仍然对 NRT 的安全性存在误解,但如果通过纠正信息解决这些误解,受误解的吸烟者会增加对 NRT 的考虑。